Our Story
MOAT Fitness is the culmination of 15 years of our founder, Ian MacLeod, training, listening to the advice of experts, and being disappointed with the lack of adaptable training models available for the everyday person.
We founded the brand to foster a community where members can find sound fitness and health advice, regardless of their interests, experience, or situation.
MOAT stands for Masters of All Trades, a slogan that represents the broad experience our writers have in all areas of fitness. Every person has unique needs, and we aim to provide adaptable and holistic advice and plans to meet those individual needs.
Our Mission
To empower everyday people with practical and holistic fitness solutions that build strength, endurance, mobility, and healthy eating habits, fostering a supportive community along the way.
Our Vision
To build a thriving community helping everyday individuals achieve sustained improvement in strength, endurance, mobility, and healthy eating habits through a holistic approach to health and fitness.
We serve the everyday person. We are committed to providing a variety of fitness solutions to fit the needs of a diverse population.
We value holistic well-being. Our fitness solutions are always placed within the context of a healthy lifestyle.
